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About us

White & Russell 

White & Russell opened on the 2nd January 2007 and quickly established a reputation for achieving excellent results and providing exceptional personal service. The company is known for showing their client’s properties at their very best with clear, prominent advertising and quality sales brochures with exceptional photography.

Keith the managing partner is confident that White & Russell Estate Agents provides to its clients a thoroughly professional service which starts with an accurate assessment on each property we are invited to value. We do this using all of the data made available by the various websites that we subscribe to and more importantly calling upon years of experience within the industry, many of which are within the Basingstoke area. Having lived in the local area now for some 20 years, Keith believes that this provides an invaluable insight in what the local area has to offer, especially to buyers who are looking to move in to Basingstoke from outside the area.

Each property is thoughtfully delivered to the open market with an extreme attention to detail. An informative glossy brochure is compiled which incorporates a selection of external and internal images with a colour coded floor plan and text which outlines the fundamental assets that each property benefits.

Every month White & Russell invests in providing maximum exposure for their client’s properties which includes three of the industries most recognised websites, rightmove, prime location and find a property together with crisp modern local advertising.  

Whilst we are a modern estate agency which uses the full weight of the latest technology to draw in the level of enquires needed to succeed in introducing a buyer to each property, we pride ourselves in offering a service which is both courteous and professional with traditional values.

If you are looking to buy, sell, rent or let a property and are keen to receive a pleasurable experience then Keith is inviting you to contact White & Russell where we will deliver your expectations

Managing Partner - Keith Russell

Keith’s estate agency career began in 1983 and has seen him work for independent and corporate estate agents just outside London and, for several years, in Basingstoke, where he has also lived since 1992.

He believes that hard work and the right advice are key to selling property and is proud of the reputation White & Russell have gained and work hard to maintain.

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