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About us

OfficeWhite & Russell 

White & Russell opened on the 2nd January 2007 and quickly established a reputation for achieving excellent results and providing exceptional personal service. The company is known for showing their client’s properties at their very best with clear, prominent advertising and quality sales brochures with exceptional photography.

Keith the managing partner is confident that White & Russell Estate Agents provides to its clients a thoroughly professional service which starts with an accurate assessment on each property we are invited to value. We do this using all of the data made available by the various websites that we subscribe to and more importantly calling upon years of experience within the industry, many of which are within the Basingstoke area. Having lived in the local area now for some 20 years, Keith believes that this provides an invaluable insight in what the local area has to offer, especially to buyers who are looking to move in to Basingstoke from outside the area.

Each property is thoughtfully delivered to the open market with an extreme attention to detail. An informative glossy brochure is compiled which incorporates a selection of external and internal images with a colour coded floor plan and text which outlines the fundamental assets that each property benefits.

Every month White & Russell invests in providing maximum exposure for their client’s properties which includes three of the industries most recognised websites, rightmove, prime location and Zoopla together with crisp modern local advertising.  

Whilst we are a modern estate agency which uses the full weight of the latest technology to draw in the level of enquires needed to succeed in introducing a buyer to each property, we pride ourselves in offering a service which is both courteous and professional with traditional values.

If you are looking to buy, sell, rent or let a property and are keen to receive a pleasurable experience then Keith is inviting you to contact White & Russell where we will deliver your expectations.

Keith Russell (Managing Partner)

Keith’s estate agency career began in 1983 and has seen him work for independent and corporate estate agents just outside London and, for several years, in Basingstoke, where he has also lived since 1992.

He believes that hard work and the right advice are key to selling property and is proud of the reputation White & Russell have gained and work hard to maintain.



Sarah Woodward (Partner)

Sarah is very much a local person, having been born & brought up in Basingstoke. Therefore, her knowledge of the area both personally & professionally is unquestionably extensive. This is evident when giving guidance in this regard. Having worked for an international corporation for several years, Sarah gained invaluable experience as an account manager where customer service and attention to detail was paramount. Having joined White & Russell in 2009 Sarah has received exceptional praise from customers & clients alike for the professionalism & empathy they encountered. In an industry which undoubtedly has a rather spurious reputation, Sarah believes that not all estate agents are the same and at White & Russell we all go that little extra to provide complete satisfaction. Testament to this is the exceptional reviews we have received on the independent industry website allagents.co.uk.


Jeff Graham (Lettings Partner)

Jeff who lives in Basingstoke joined White & Russell in 2010 where he added a wealth of experience to the letting & property management team. Jeff believes he can incorporate an infinite amount of knowledge which he has gained over many years working within various national & international firms. Furthermore, being a Landlord he is very much able to empathise with and understand the needs from the Landlords perspective. Jeff feels that whilst wishing to grow the brand name of White & Russell Lettings, achieving complete client satisfaction will always remain our overriding objective.


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